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Checkout Flow Redesign

Your payment flow rebuilt around where people actually abandon, with UPI-first design and every failure state handled.

Price incl. GST
₹18,999
Timeline
12 working days
Deliverables
7 listed below

Overview

About this service

Checkout abandonment in India often has less to do with price than with the flow itself: a UPI intent that never returns, a form asking for a landline number, an error message that says something failed without saying what. We instrument your existing checkout, find where people leave, and redesign it around Indian payment behaviour. UPI comes first because that is what most buyers reach for. Failure and retry states are designed explicitly, since a payment that fails once should not lose the order.

Deliverables

What you receive

7 items
  1. 01 Funnel analysis of your current checkout showing drop-off by step
  2. 02 Redesigned flow with UPI-first payment selection
  3. 03 Form redesign with reduced fields, autofill and mobile keyboards handled
  4. 04 Pending, failed, timed-out and retry states designed for every method
  5. 05 Trust elements placed where hesitation actually occurs
  6. 06 the design tool designs with developer specifications
  7. 07 A short A/B test plan to measure the change after release

Benefits

Why it is worth doing

  • Fewer abandoned carts at the step that costs you the most

  • Failed payments recover instead of ending the session

  • A measurement plan that proves whether the redesign worked

Process

How the work is carried out

  1. 1

    Measure

    Analytics reviewed and event tracking added where it is missing

  2. 2

    Diagnose

    Drop-off points identified and matched to specific interface causes

  3. 3

    Redesign

    The flow is redrawn, including all payment failure paths

  4. 4

    Prepare

    Designs specified and a measurement plan agreed for release

Best suited to

  • E-commerce sites with strong traffic and weak conversion
  • Subscription products losing customers at the payment step
  • Anyone whose checkout was built once and never revisited

What we need from you

  • Analytics access and a test account that can reach the payment step
  • Details of your payment gateway and the methods you support
  • Any constraints from finance, tax or compliance we should design within

You can share these from your order page after checkout. The timeline starts once they are received.

FAQ

Questions about this service

This package is analysis and design. Implementation is quoted separately, or your developers can build from the specifications.

the payment gateway, the payment gateway, PayU and the payment gateway. The design principles apply regardless of gateway.

Honest answer: it varies. Sites with an unexamined checkout often see double-digit percentage gains, but we will not promise a number before measuring.

Have a question before you order?

Tell us about your project and we will confirm whether this service fits, or suggest a better option.

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This is a professional service delivered remotely; nothing is physically shipped. See the Delivery Policy and Refunds & Cancellation for how delivery, delays and refunds are handled.

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Incl. GST

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Next step

Have something to build, fix or modernise? Start with a conversation.

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